Expertise

Luxury resale in New York City requires more than just a listing — it calls for a strategic, detail-oriented approach shaped by market expertise and decades of experience. The Kotler Team provides full-service advisory and execution for sellers of high-end residential properties across Manhattan. From pre-market preparation and design consultation to global outreach and transaction management, every phase is handled with professionalism and precision. Our team tailors each strategy to the specific property and seller’s goals, supported by over three decades of success and deep relationships across the real estate community. We guide clients through every decision, minimize complexity, and ensure every home is presented at its highest potential. Selling well, in this market, is a strategy — and it’s one we know how to deliver.

Selling a luxury property in New York City requires a nuanced strategy shaped by experience, precision, and market insight. With over three decades advising sellers across the Manhattan market, The Kotler Team offers a guided, full-service approach designed to help clients navigate every stage of the resale process with confidence.

Our work begins well before a property hits the market. We collaborate with each client to assess the asset's strengths, current positioning, and market potential — considering everything from architectural style and floor plan flow to building reputation and comparable activity. Our pricing strategy is rooted in real-time data, balanced with an understanding of buyer behavior and luxury lifestyle trends.

No two properties are alike — and neither are our strategies. We begin with a comprehensive walkthrough and consultation to identify the architectural strengths, unique features, and market challenges of each home. From there, we create a fully customized plan designed to elevate the property’s presentation and reach the right buyers.

Design Advisory & Vendor Coordination: Our team offers informed recommendations on targeted upgrades that will drive value — whether it’s refinishing flooring, improving lighting, or optimizing furniture layout. We coordinate directly with a network of trusted vendors, including painters, stagers, floorplan specialists, and interior stylists, to prepare the home for a polished debut.

Staging & Visual Presentation: First impressions matter. We manage professional staging tailored to the property’s architecture and buyer demographic, followed by high-resolution photography, cinematic videography, and digital floorplans. This suite of visuals becomes the foundation of all marketing, ensuring the property is presented with elegance and clarity.

Narrative-Driven Marketing: Every home tells a story. We craft compelling copy that speaks to the lifestyle and potential of the residence, and we deploy this through a combination of MLS, exclusive real estate platforms, custom brochures, targeted digital campaigns, and social media. We also maintain strategic relationships with print and online publications to secure optional media placements for select listings.

Broker and Buyer Network Outreach: Leveraging our established relationships with top-tier brokers across NYC — and our direct access to relocation firms, corporate clients, and international buyers — we quietly introduce listings to the right audience even before they hit the public market.

Selling a home — especially in New York's fast-paced and detail-heavy luxury market — involves more than simply listing and waiting. The Kotler Team provides a fully-managed experience that supports sellers from pre-listing through close.

Seamless Communication: We prioritize clarity and responsiveness at every step. Our clients are kept informed with consistent updates, market feedback, and transparent guidance. Private Showings & Negotiation Strategy: We personally conduct all showings to ensure the home is represented with care and accuracy. When offers are received, we advise on strategy and terms — balancing financial goals with timeline considerations and board approval potential.

Transaction Management: Once a deal is in motion, we coordinate all aspects of the sale — from buyer due diligence to board application oversight. Our familiarity with managing co-op board packages, condo review processes, and legal documentation ensures minimal disruption and maximum confidence.

Post-Sale Advisory: Even after closing, we remain a trusted resource — assisting with move-out coordination, recommendations for legal or financial professionals, and strategic planning for future purchases or reinvestment.

With The Kotler Team, sellers gain more than a real estate agent — they gain a committed, detail-oriented partner with the foresight and experience to guide them through one of life’s most significant financial decisions.